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Digital Confidence – Sai Pradhan – Managing Director, Trufflepig Search

Posted By Vickie Chan, 2012年7月24日

Having attended and appreciated previous WMN events in Hong Kong, I was pleased to accept an invitation from WMN to speak on a panel last month for theDigital Confidence: How to Use Social Media to Enhance Your Career event.

I run a search firm, Trufflepig Search, focusing on searches for mid to senior level communications professionals for companies in the APAC region. Over the years as social media has changed from a niche interest to being an indispensable part of communications functions across industries, professionals keen on keeping up with all the new vehicles social media now affords for PR, marketing or advertising purposes, are dealing with several challenges.

Some questions that arise frequently are: 

  1. How can digital/social media be integrated into existing functions?
  2. How can I keep up with all the new technology and new platforms?
  3. As a communications professional, does social media's now permanent popularity mean I must use it personally as well as professionally and how can I leverage this to benefit my career?

WMN proposed a panel to answer all these questions and more.

Joining me on the panel were Jocelyn Liipfert, Head of Social Media at TBWA and Jay Oatway, digital consultant and author of Mastering Story, Community and Influence: How to Use Social Media to Become a Social Leader. With a few other co-organizers, Jocelyn, Jay and I organize #HKSocial – a popular monthly networking event focused on digital/ social media happenings in Hong Kong.

Jocelyn – whose career I've witnessed moving forward with leaps and bounds – shared her experiences creating a great professional niche for herself in the social media field and Jay provided clear insight into what tools he would advise professionals to focus on among the many choices available. Fielding questions from the gathered audience and sharing experiences, the event provided an excellent opportunity to have a transparent exchange of views between attendees and panelists. Meredith Oke of WMN facilitated the discussion excellently, keeping us all on track as we panelists love talking on these topics at length.

One of the questions I received was whether LinkedIn was a useful tool to promote oneself professionally.

My answer: In my experience as a headhunter, our researchers (as do I) use LinkedIn. It's a tool to create a broad idea of potential talent. While I do post jobs there from time-to-time, we develop candidates more from reaching out to existing contacts and sources in our networks and developing specific research based on the job in hand that we are seeking to fill with the best possible talent. So, yes, while professionals who are keeping an eye out for new opportunities should certainly create and use LinkedIn profiles, it cannot be the only way, nor should it consume all your job seeking time. But if you are on it and want to be contacted, do make it easy for someone to contact you.

I hope everyone who attended enjoyed the panel as much as I did.


To learn more about Jay's book and to read an extract, members can view this blog entry.


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Tags:  career  digerati  digital confidence  headhunt  hong kong  Jay Oatway  linked in  social media  WMN 

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